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Simple instructions for making a good web page Meta description (Good META tags):
A good Meta Description (or description META TAG) is a brief description of the contents of a web page usually written in plain-language in the form of a sentence. The description may appear visibly on a search engine results page, so care should be taken to ensure it's clearly written and accurately reflects the true content of a page. The example code view below shows where this tag generally located within an HTML document.
Where do I place the META description in the HTML code ?
<meta name="description" content="Meta Description Goes Here">
This tag is placed after the Header Tag <head> and before the </head> tag.
The META description should be a reflection of what your web page talks about but in summary form. Care should be taken to form something close to a complete sentence.
Example of a META Description:
<meta name="description" content="Andrea's graphic design portfolio of medical illustrations for doctors dealing with brain function or neurology.">
The META description is rarely a site-wide description unless used on the home page (index) in order to convey a site's overall purpose. Meta descriptions should never repeat page-to-page. They should be unique and focus directly on a specific page's content for the best results. For example, if a particular page does not mention, link to, or display any "medical illustrations" in the text copy, or does not have any on-page image illustrations or other related content, then the META description should not talk about having medical illustrations located there. Additionally, close attention to the choice of keywords or phrases is important not only in your META tags but also in your text copy. A META description should never be a long string of keywords as the META Keywords tag is meant for this purpose.
TIP: Some time should be invested before your project begins in order to assess the popularity keyword phrases to be used in your copy and META tags. This can be accomplished using tools such as AdWords or Word Tracker.
Make a Good Web Page META Description
Simple instructions for making a good web page Meta description (Good META tags):
A good Meta Description (or description META TAG) is a brief description of the contents of a web page usually written in plain-language in the form of a sentence. The description may appear visibly on a search engine results page, so care should be taken to ensure it's clearly written and accurately reflects the true content of a page. The example code view below shows where this tag generally located within an HTML document.
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Where do I place the META description in the HTML code ?
<meta name="description" content="Meta Description Goes Here">
This tag is placed after the Header Tag <head> and before the </head> tag.
The META description should be a reflection of what your web page talks about but in summary form. Care should be taken to form something close to a complete sentence.
Example of a META Description:
<meta name="description" content="Andrea's graphic design portfolio of medical illustrations for doctors dealing with brain function or neurology.">
The META description is rarely a site-wide description unless used on the home page (index) in order to convey a site's overall purpose. Meta descriptions should never repeat page-to-page. They should be unique and focus directly on a specific page's content for the best results. For example, if a particular page does not mention, link to, or display any "medical illustrations" in the text copy, or does not have any on-page image illustrations or other related content, then the META description should not talk about having medical illustrations located there. Additionally, close attention to the choice of keywords or phrases is important not only in your META tags but also in your text copy. A META description should never be a long string of keywords as the META Keywords tag is meant for this purpose.
TIP: Some time should be invested before your project begins in order to assess the popularity keyword phrases to be used in your copy and META tags. This can be accomplished using tools such as AdWords or Word Tracker.